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Looks like Uber is adding their "plus" services to Los Angeles. Similar to the November deal for Lyft.

Pay $ 20 and you get 20 pool rides at $ 2 each up to a $ 20 value
Pay $ 10 and you get 20 pool rides at $ 2 each up to a $ 20 value but the driver shows up in a 15 minute window and must be scheduled at least 5 minutes ahead of time.

Valid for December Only

I’ve messaged Uber to see if the whole ride needs to be in the zone or if it only needs to start in the zone but can finish outside.

Not valid on rides to the Airport