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This popped up in my account page under the "My promotions" tab. It’s labeled "Fly for work and get a free* friend perk." I don’t know what qualifies as a company travel program.

[QUOTE][B]Fly your way to a promotional Companion Pass® with this exclusive offer, and you’ll be able to bring somebody for free* every time you fly during 3/1–6/30/2021.

How it works:
• Register for this promotion.
• Through your company’s travel program, book two qualifying round trip Southwest® flights for dates within January 18 to February 28, 2021.