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Found this while visiting Target and got one.

Online price will be $ 549.99, but in-store price is $ 499.99.

Checked several zipcodes accross the country and looks like the price is same everywhere.

Check your local price here: Brickseek [brickseek.com]

Not sure how long the deal is going to last. They had few other TVs on sale, everything from $ 100 to $ 150 off. Also, there is a 10% off cartwheel offer [target.com] on selected models today(This excludes Samsung, LG OLED & clearance items).