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Costco has a 4-pack of the 3rd-generation Philips Hue White & Color Ambiance BR30 Smart LED Bulbs. This comes out to $ 40/bulb. From my hunting, this is the cheapest I’ve seen this particular bulb.
Philips Hue White & Color Ambiance BR30 Smart LED Bulb 4-Pack (3rd Gen) – $160