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Scroll through for Official links.

http://e3.nintendo.com/#section-my-nintendo

The sale starts June 14 at 11 a.m. PT

"A big sale is on the way—and My Nintendo members will get a special bonus. Here’s how to set yourself up for the best savings:

Create your Nintendo Account.
Start here
Link your Nintendo Network ID to your Nintendo Account.
See how
Access Nintendo eShop on your Wii U or Nintendo 3DS system at least once.

Look for more details soon."