Very specific deal, but if you are looking for aftermarket cables. These are nice, braided cables to replace default ones from your Seasonic or Asus power supply. They perform the same function but look better. The sale is only on this specific color, Blood Red. All the others are $ 99.90.

Note, make sure to check the compatibility chart to ensure your power supply supports these cables. They are only for specific Seasonic and Asus supplies (though it seems to cover a good number of those manufacturers).