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Check your email! I received a note from Zappos.com titled "$ 15 Delight Code Expires Soon!"
YMMV – appears to be targeted.
My suspicion is that you can get one of these by logging in to your Zappos account, browsing, and adding something to your cart. Then…just wait until the first business day of the next month and the Delight Code will be sent. Maybe! Good luck!
The original email said something about "welcome to VIP," which came about through a Virgin America/Zappos partnership in February. If you weren’t given VIP status, you can call Zappos and request it.