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Abt.com has the Sony XBR55X810C for $ 898 + Free Shipping (and no tax in Cali !!). Deal valid until 4/30.

Just ordered one, lowest price I’ve seen on this TV. Possibly the best bang for your buck 55" 4K HDTV under 1k available today.

http://www.abt.com/product/94317/…X810C.html