Lowest price of the year. Has a PQ of 2000 versus 1400 for the 710 series. Also has enchanced color processing engine and bixby remote. Sort of like 7000 and 8000 series mix together with some features on both. Not as good as 8000 but better than 7000. Way cheaper than 8000 and actually cheaper than 710

Not the best for HDR but its only 549.

Vizio E series at 399 at Costco was a great deal but for 150 more your getting a better panel with better remote and no scaling issues.