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In the past, I had used my amazon no rush credits to buy Quicken, but they seem to have done away with the digital option. So I was forced to buy it on the open web. I did, however, just see that Quicken itself sells the Deluxe version for $ 35, which is cheaper than the start version for $ 40. This may not be a great deal, but for anyone that needs to buy it, its a great price.
Enjoy!