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Perhaps I stumbled upon a unicorn today, but I found the Philips 4K Ultra HD Blu-Ray player, model BDP7501 priced on clearance at Target for $ 75.04.
It was a bit strange – Brickseek still has it at $ 149.98 all around, but it scanned this price in store and the clerk said "he thinks" it was marked down today. So perhaps it may be getting marked further down at a store near you and Brickseek simply hasn’t caught up. I do not know.