Step into the fascinating world of the booze industry with David Gluckman’s memoir, "That Sht Will Never Sell!"* Discover the incredible stories behind iconic creations like Baileys Irish Cream and other groundbreaking ideas that shaped the drinks we love today.

Witty, insightful, and packed with behind-the-scenes anecdotes, this book offers a rare glimpse into the highs, lows, and creative triumphs of a career spent shaking up the drinks business.