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From Best Buy website [bestbuy.com]:
"Buy One, Get One Free on AT&T’s Most Popular Smartphones when you buy and activate both on AT&T Next with qualifying service plan (minimum $ 70/month). Free device after up to $ 650 in 30 monthly bill credits.
Plus, when you buy or lease and activate a Samsung Galaxy S7 or Galaxy S7 edge for AT&T, you’ll receive a second Galaxy S7 or Galaxy S7 edge for free, along with two free Gear VRs, two free memory cards, $ 100 of VR content and two free Samsung Galaxy Tab 4 8.0 tablets with 2-year contract fo AT&T."