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Best Buy dropped the price of a 4-pack of Apple Air Tags to $ 69.99. I was $ 10 higher just a couple days ago. Not sure if this is in response to Amazon doing the same thing as their price is now $ 69.99, too, or if Amazon reacted to BB.
I highly suggest picking it up yourself at a BB store because their "free next day delivery" isn’t reliable–especially if this is a Christmas present.
Cheers!