This is the prior version of the Ring doorbell. The Ring Protect subscription is $ 100 value alone, making the final cost of the doorbell $ 50 which is $ 10 lower than the prior front page deal.

I found this in my local warehouse today B&M for $ 99.97, essentially making the cost of the Ring doorbell FREE. Packaging does say for new subscribers only. YMMV on the $ 100 price, and $ 150 price is available online.