According to camelcamelcamel it’s the lowest historical price. I actually had a price alert set up for this display earlier this year and bought it when it got under $ 210. Excellent monitor. It’s aimed at businesses (hence the UltraSharp tag, out-of-the-box color calibration) but I use it for gaming as well. If you’re not looking for 2k (because 1080p is much less taxing on your current rig) and don’t need 144hz, this is one of the best displays out there.