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Original price was $ 10. Brickseek shows this price ($ 2) and availability at many stores. There was a pallet of these right inside the door at my local Walmart. Leftover from New Years. A bit of a novelty, but $ 2 for 50oz of Heineken is a pretty slick deal.
https://brickseek.com/walmart-inv…=82079597
Walmart Grocery shows $ 2 price, but OOS online.
https://grocery.walmart.com/ip/Heineken-Lager-Magnum-1-5L-bottle/820795978 [walmart.com]