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I was at the local target, and saw about 20 of these on clearance, price was dropped for a second time. It was posted about 10 days ago with a price of around $ 42, and price had now dropped a further $ 7

Sony Blu-ray Disc Player with Wi-Fi and 3D BDP-S5500 $ 35.08

Currently $ 85 on their website.
http://www.target.com/p/sony-blu-…A-14463893
And lowest I could find online from other vendors is $ 80.

Great price for a 3D, Wi-Fi, Streaming Blu-ray Player.

Use Brickseek to check your local Target: