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Netflix is erasing a six-day losing streak after a report that it’s pushing users to subscribe on its website, rather than through the app – pulling revenue from app-store owners like Apple.
The entertainment streaming company is also benefiting after a bullish analyst note, which predicted international subscriber additions would exceed expectations in the second half of the year by at least 10 percent. Shares gained 3.7 percent Tuesday.
Currently, Netflix users on iPads and iPhones have the option to subscribe via the App Store’s in-app-purchase system. This makes subscribing to Netflix simpler for Apple users, but also gives Apple a 15 percent cut of those subscriptions. Netflix told TechCrunch that it’s testing a change that bypasses in-app subscriptions in countries such as the U.K. and Brazil, and instead re-routes users to its own website. The test will run through Sept. 30.