Thumb Score: +1

It looks like Imitation game just dropped in price at Target.

The price dropped to $ 10 for the DVD and $ 15 for the Blue-Ray:
DVD [target.com]
Blue-Ray [target.com]

Amazon also price matched these prices so it is also $ 10 for the DVD and $ 15 for the Blue Ray:
DVD or Blue-Ray [amazon.com]

The next best price I see for the DVD new is at Best Buy for $ 17.99, while the next best price for the Blue-Ray I see is Walmart for $ 17.95