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Best Buy [bestbuy.com] has HP – 28" LED 4K UHD FreeSync Monitor (DisplayPort, HDMI) – Black for $ 229.99. Shipping is free.

Note that this is a TN panel and 60 Hz. This doesn’t seem like a great deal, and this should probably be closer to its regular price, but it is $ 150 off "regular" price and about $ 20 cheaper than a similar Asus 4K TN monitor. This one has FreeSync, VESA mounting, and dual HDMI and DisplayPort, which some other lower end 4K TN monitors don’t have.