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It appears as if the offer is unique for existing owners.

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As a special thanks for your loyalty, we’re offering an exclusive, limited-time opportunity to upgrade your Roku® streaming player. Enjoy a faster and smoother streaming experience thanks to a powerful quad-core processor, upgraded wireless, and superior, full high-definition image quality.

You’ll also enjoy the latest builds for your favorite channels*, including Netflix, Amazon, Spotify.

There’s never been a better time to upgrade. Shop today – this deal ends 3/31/17.